By application · territory allocated
Founding Distributor
Programme
First authorised partners for the United Kingdom, Ireland and Australia.
We build boiling and chilled water taps for the kitchen in our own factory and we are appointing the first partners to sell, install and support them in their territory. Places are allocated by area and by application. This is not an open reseller list, and we would rather appoint one committed kitchen business per area than ten passive ones.
- Taizhou
- Our own factory, China
- Direct
- No importer in between
- 3 / 2 yr
- Tap / machine warranty
- 3
- Programme territories
The proposition
A manufacturer
behind the counter
Most kitchen water systems reach a British showroom through an importer, a brand owner and a distributor. Every layer adds margin, and every layer adds a day to the answer when a fitter is standing in a kitchen with a question. Our partners deal with the factory that tooled the part, and keep the margin those layers used to take.
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Manufacturer, not a brand owner
We design, tool, assemble and test the taps and the under-counter machines ourselves. Nothing on this site is bought in and re-badged.
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Already supplying this market
Our units already ship to UK, Ireland, Australia, USA, Malaysia, and we have produced kitchen taps for known brands in the UK, the USA, the EU and Australia.
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A category still being decided
Boiling and chilled water at the kitchen tap is not yet a settled purchase in the UK. The partners who hold territory while it settles are the ones who benefit.
What a founding partner receives
Six things, stated plainly
- 01
Territory allocation
A defined trading area is held for you while the programme runs and is agreed in writing. We do not appoint two partners into the same kitchen market and then let them fight over the same showroom customer.
- 02
Display and sample support
Working display units for your kitchen showroom, plus the physical finish samples buyers want to touch before they specify. A boiling and chilled kitchen tap sells from the worktop, not from a brochure.
- 03
Product and installation training
Delivered to your sales floor and to your fitting teams, with the full drawing set. Your fitters learn the under-counter layout, the filter service access and the commissioning sequence before the first kitchen job.
- 04
Joint marketing assets
Photography, specification sheets, finish boards and display material produced with you and carrying your own showroom identity where you want it.
- 05
End-customer enquiries routed to you
Kitchen enquiries that reach us from your territory are passed straight across. We do not sell direct to households, so a homeowner lead is only worth anything to us once it is in your hands.
- 06
Direct engineering contact
Specification questions are answered by the people who drew the part. No agent layer, no re-translation, no waiting for a trading company to ask the factory on your behalf.
What we deliberately do not publish: partner pricing, discount bands, order quantities and delivery schedules. Those are confirmed in writing per model and per order, once we both know which configuration your kitchen customers actually buy.
Who we are looking for
Four kinds of kitchen business
The common thread is a real presence in kitchens — a worktop we can put a working tap on, or fitters who open a sink cabinet every week. Everything else we can teach.
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Kitchen showrooms and studios
Displaying kitchens to retail and specification customers, with a worktop position available for a live tap.
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Plumbing and water-treatment specialists
Already selling filtration, softening or under-sink equipment into kitchens and comfortable with mains pressure work.
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Kitchen appliance and fittings importers
Holding stock and supplying a dealer network, with an existing route into kitchen retailers or developers.
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Installation companies with kitchen fitters
Employing or contracting fitters who work in kitchens every week and can survey, install and return for filter service.
We have no installation or after-sales network of our own overseas. That work belongs to our partners, which is exactly why the territory is worth holding.
How applying works
Four steps,
all by email
We publish no phone number, because we cannot staff a line that answers in your working hours and a number nobody answers is worse than none. We reply by email, Monday to Friday.
Manufacturing under your own brand instead- 01
Apply
Send the form below. Company, territory and what you already sell into kitchens is enough to start — no accounts or forecasts at this stage.
- 02
Territory check
We check the territory against applications already in hand and reply by email either way, so you are never left guessing.
- 03
Technical call and drawings
A working session on the range, the under-counter layout and the certification position model by model. You receive the drawing set.
- 04
Terms in writing
Commercial terms are confirmed in writing per model and per order. Nothing is agreed on a phone call, because there is nothing to misremember later.
Application
Apply for a territory
Five fields. Tell us who you are and which kitchen market you cover, and we will tell you whether the territory is open.